IMPORTANCE OF DIGITAL MARKETING

The world we live in is increasingly changing from analogue to digital. It is very common now to have access to digital devices and Internet. People are getting more and more close with digital media on everyday basis. Companies are realizing the importance of getting digital and have started incorporating digital marketing strategy as their long-term business plan.

Digital marketing is a wider term used for promotion of products or brands via one or more forms of electronic media. It is extensive that consumers can have access to information any time and any place they want it. It is very important, not only because of its rapid growth but also because it is future of marketing. Soon digital media will replace all other traditional methods including paper-based newspaper, books and other outdated communication methods.

Digital Marketing is done in several ways such as Internet banner ads, pay-per-click advertising, email marketing, social media marketing (including Facebook, Twitter, LinkedIn etc.) and mobile marketing (SMS, MMS etc.). It can also be done through SEO content and websites. Companies also write blogs and post online videos to market themselves or their product digitally.

Digital methods of communication and marketing are faster, more adaptable and practical. People prefer using digital devices to stay informed and connected with the world. They enjoy reading news and articles on their phones and tablet rather than having typical paper magazine and newspaper. A wide range of consumers are now getting online and to target them digital marketing is the best way.

When marketing digitally, Companies find it easy to meet their audience in no time. They can also track results quickly and easily. This greatly benefits them to improve their strategy to target more and more people.

Digital marketing is also cheap and low in cost as compare to other old marketing techniques. The company ha to spend more and more thousand dollars for their commercial on TV or newspaper, while the cost is less than half when marketing with email or social media campaign.

Today we are quickly moving in digital age. Easy access to the technology has embraced companies and organizations to think of digital methods of marketing their products. This form of advertising is now key preference of many giant and small business and those who have not yet introduce itself with this marketing trend will soon experience a great downfall.