The world we live in is
increasingly changing from analogue to digital. It is very common now to have
access to digital devices and Internet. People are getting more and more close
with digital media on everyday basis. Companies are realizing the importance of
getting digital and have started incorporating digital marketing strategy as
their long-term business plan.
Digital marketing is a wider
term used for promotion of products or brands
via one or more forms of electronic media. It is extensive that consumers can have
access to information any time and any place they want it. It is very
important, not only because of its rapid growth but also because it is future
of marketing. Soon digital media will replace all other traditional methods
including paper-based newspaper, books and other outdated communication
methods.
Digital Marketing is done in several
ways such as Internet banner ads, pay-per-click advertising, email marketing,
social media marketing (including Facebook, Twitter, LinkedIn etc.) and mobile
marketing (SMS, MMS etc.). It can also be done through SEO content and websites.
Companies also write blogs and post online videos to market themselves or their
product digitally.
Digital methods of communication and
marketing are faster, more adaptable and practical. People prefer using digital
devices to stay informed and connected with the world. They enjoy reading news
and articles on their phones and tablet rather than having typical paper
magazine and newspaper. A wide range of consumers are now getting online and to
target them digital marketing is the best way.
When marketing digitally, Companies
find it easy to meet their audience in no time. They can also track results
quickly and easily. This greatly benefits them to improve their strategy to
target more and more people.
Digital marketing is also cheap and low
in cost as compare to other old marketing techniques. The company ha to spend
more and more thousand dollars for their commercial on TV or newspaper, while
the cost is less than half when marketing with email or social media campaign.
Today we are quickly moving in digital
age. Easy access to the technology has embraced companies and organizations to
think of digital methods of marketing their products. This form of advertising
is now key preference of many giant and small business and those who have not
yet introduce itself with this marketing trend will soon experience a great
downfall.
